Facebook’s redesign flops; Zuckerberg still thinks its awesome
Sunday, March 22nd, 2009
Is Facebook right to not listen to its employees?
Since Facebook’s redesign of its layout, users and employees of the company have been up on arms to protest the new design. Rightfully so. After all, do you really want to know how ‘Hokkien’ your primary school classmate from 4B, who always seem to win you at ‘rubbers’, really is? Or how many kids your ex girlfriend will have (probably without you)?
Facebook appears to be trying too hard to replicate Twitter, with its modified newsfeed that broadcasts everything that your friends are doing, but in the first place, why should they?
Facebook acts like a giant phonebook that keeps you updated about your friends’ lives in a macro ‘big picture’ level while Twitter works on the micro-level, capturing your friends’ daily thoughts. By trying to minimic Twitter and letting users know the most mundane of activities, Facebook seem to have taken the wrong turn and if it doesn’t find its way back, it might never be able to come home.
To compound on that are rumours that 24-year old CEO, Mark Zuckerberg, wrote in an memo to employees in response to the latest furore over the redesign, that “the most disruptive companies don’t listen to their customer”. This is the kind of stuff that gives nightmares to PR staffs. To users, its like being given a backhand slap to the face. Why would Zuckerberg say such a thing to the very people that collectively made him a billionaire?
I just don’t see how this redesign is ‘disruptive’. If anything, its like Facebook has become a spoiled kid doing everything it can to become the center of attraction again.
What do you guys think? Is Facebook doing the right thing by insisting that its right, despite what 338,848 people think?


